Active Projects


​Motives and Emotions

This is an experimental study examining the relationship between implicit motives and emotions.


Measuring Motives

This area of work aims to design and validate a content coding based system for assessing implicit Hope of Success and Fear of Failure motivation. It is also involved with developing best-practices for the measurement of motives using the Picture Story Exercise. 
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Measuring Motives using Machine Learning
This area of work involves the development of an automated process for scoring implicit motives in running text, by applying the techniques of deep learning, neural networks, and natural language processing.
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Visit www.implicitmotives.com to learn more.